President Trump promoted the 2026 World Cup as a historic opportunity to showcase the “beauty and greatness” of America while boosting tourism revenues.

A Global Stage Unlike Any Other

The 2026 FIFA World Cup is expected to be one of the largest sporting events ever held, bringing together national teams, fans, media organizations, and sponsors from across the globe.

With matches scheduled to take place across multiple host cities, the tournament is anticipated to attract millions of visitors and billions of television viewers worldwide. For host nations, the World Cup offers more than sporting competition—it serves as a platform for cultural exchange, tourism promotion, and international visibility.

Trump framed the event as an opportunity to showcase American landscapes, cities, hospitality, and infrastructure to a global audience.